Creative Agency ThinkOTB is delighted to be supporting Leeds Bear Hunt, a spectacular public art event which Leeds Hospitals Charity is bringing to the city this summer to raise money for Leeds Children’s Hospital.
Over 35 individually designed, super-sized bear sculptures are making their way into Leeds to form a world-class, free art trail across the city’s streets and public spaces from 1st July through to 9th September.
The event’s unique sculpture has been inspired by the bear from the award-winning TV animation based on Michael Rosen’s best-selling children’s book We’re Going on a Bear Hunt, published by Walker Books, and has been commissioned and created especially for Leeds.
Each Bear along the trail, which has been developed in partnership with Wild in Art and Walker Productions/Lupus Films, will be decorated with a unique design by a local or national artist.
The Leeds-based marketing agency, which is sponsoring one of the bears, has chosen a design by northern artist, painter and maker Caroline Dowsett (pictured below).
Commenting on her design, called ‘Bloom’, Caroline said: “The use of colours and composition are inspired by feelings of joy, and that is the main source of inspiration in my work. I want to evoke a sense of optimism and bring a splash of colour into our everyday lives.”
The artist, whose design is being kept under wraps until the official Bear Hunt launch in June, added: “It’s a real honour to be part of such an important cause.”
Leeds Bear Hunt will bring together the business and creative sectors with local schools and communities to celebrate Leeds’s heritage and showcase its diverse cultural offer and artistic talent.
At the end of the trail, the bears will be auctioned off to raise significant funds for Leeds Children’s Hospital, to create a hospital that is a welcoming and reassuring place, with a hospital team that is equipped to support very poorly children and their families.
ThinkOTB’s founder and chairman, Mark Davies, is a volunteer trustee at Leeds Hospitals Charity. He said: “We’re proud to be involved with Leeds Bear Hunt and thrilled to work with such a talented young artist as Caroline. Her engaging and colourful design captures the spirit of this fantastic art trail.
“This event is an opportunity for us as an organisation to show our gratitude and support for Leeds Hospitals Charity and its brilliant staff. As somebody who has been fortunate enough to see their incredible hard work and dedication first-hand, I know what a profound difference it makes to the lives of patients and their families.”
To find out more visit www.leedsbearhunt.co.uk
Follow the Leeds Bear Hunt on social media @leedsbearhunt #leedsbearhunt
For media enquiries contact firstname.lastname@example.org 0753 194 8014
ThinkOTB is an award-winning creative marketing and innovation agency based in Leeds.
The business was founded in 1988 by Mark Davies and has more than 30 years’ experience.
It has helped teams in some of the biggest organisations in the world, create and implement innovative ideas that deliver sharper creative marketing, stronger brand strategy and better campaign results.
The agency has worked with numerous well respected world-leading brands and organisations, including PZ Cussons, National Grid, Unity Trust Bank and Handicare.
Leeds Hospitals Charity
Leeds Hospitals Charity (www.leedshospitalscharity.co.uk) is the charity for Leeds Teaching Hospitals NHS Trust.
We have world-class NHS hospitals here in Leeds whenever we need them; your donations make them even better.
When it’s your loved one in hospital, you want the very best care, equipment, and research to be available. Our NHS staff already do an incredible job caring for patients and your support can help them to do even more.
By donating or leaving a gift in your Will to Leeds Hospitals Charity, you can fund the things that make a real difference to patients and their families, and help to enhance the care the NHS already provides.
This includes life-saving equipment, treatments into rare diseases, and helps to bring hope, happiness and home comforts to every bedside.
Your donation helps our hospital teams to be their very best for your loved ones, when they need it most. Can you support them today?
Leeds Children’s Hospital
Leeds Children’s Hospital is a relatively unknown success story. A dedicated hospital which has a comprehensive range of specialist paediatric services, Leeds rivals any children’s hospital in the country. As the charity for Leeds Teaching Hospitals NHS Trust, Leeds Hospitals Charity is committed to supporting hard-working NHS staff to deliver the best possible care to very ill babies and children.
As part of this commitment, the Charity is urgently raising money to fund much-needed equipment and technology to help hundreds of critically ill babies and children every year.
Leeds Bear Hunt will help to create a children’s hospital for the future enhanced with latest technology and the best clinical equipment.
About Wild in Art
Wild in Art is one of the leading producers of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.
Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São PauloZ, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.
Wild in Art provides unique art education resources that inspire young people and enhance learning across the curriculum. It has engaged over 1 million young people in creative Learning Programmes to date.
wildinart.co.uk | @wildinart | #wildinart
About The Walker Books Group
The Walker Books Group is one of the world’s leading independent publishers of books and content for children.
This vibrant international group includes Walker Books UK, London; Candlewick Press, Somerville, Massachusetts; and Walker Books Australia, based in Sydney and Auckland. Renowned for its truly original publishing and outstanding quality, the Walker Books Group is home to books for readers of all ages. Award-winning authors and illustrators for the group include National Ambassador for Children’s Literature emerita Kate DiCamillo, Atinuke, M. T. Anderson, Patrick Ness, Jon Klassen, and Frederick Joseph, and major brands for the group are Maisy, Guess How Much I Love You, the widely acclaimed Judy Moody, and the best-selling Where’s Wally? by Martin Handford.
Further information can be found at
About Lupus Films
Multi award-winning London-based studio Lupus Films was set up by Camilla Deakin and Ruth Fielding in 2002 and has since grown to become one of the world’s leading film and television production companies.
The company specialises in high quality family entertainment and adaptations of much-loved works of children’s literature, such as BAFTA nominated half-hour specials THE SNOWMAN AND THE SNOWDOG, WE’RE GOING ON A BEAR HUNT, and THE TIGER WHO CAME TO TEA, which won an International Kids Emmy® Award.
Lupus Films produced the award-winning animated feature film ETHEL & ERNEST, based on the autobiographical graphic novel by Raymond Briggs. Their latest production, KENSUKE’S KINGDOM, is a feature film adaptation of the bestselling children’s novel by Michael Morpurgo.
Bear Photo credits: Leeds Hospitals Charity
Cause UK has provided PR support to Leeds Hospital Charity over the years. Please read our case study.