Cause & Effect.

Award-winning strategic communications.

As a strategic communications partner, we shape and define your story to meet your objectives, making media coverage matter – and last.

Cause & Effect helps purpose-led organisations raise profile, strengthen reputation, shape public opinion, and increase growth.

The focus is on meaningful impact that cuts through a fast-moving digital landscape.

Our Services

Featured Work

Real impact. Real results.

Whitby Lit Fest

Whitby Lit Fest is testament to the remarkable things driven, authentic and passionate people achieve: Over 60 authors and 50 events in venues across the coastal town over four epic…

Case Study

Stormzy ‘Reading is a Superpower’

Cause & Effect public relations is supporting the Reading Agency during the National Year of Reading, securing Stormzy,,…

Case Study

An Opera on Luddites, AI and Revolution

Cause UK has represented the UK’s oldest and most prestigious crime writing awards

Case Study

Tokyo Vice: A Japanese Media Storm

A trip to Whitby, with its atmospheric abbey and dramatic coastline, inspired Bram Stoker to craft a story that became one of the most influential works in Gothic horror

Testimonials

Strategic Communications for

Arts organisations and artists (books, music, visual arts, dance, theatre, and film)
Festivals and cultural programmes
Ethical brands & B Corp
Heritage and tourism
Charities and social enterprise
Local government and the public sector
Higher Education and research
Health and NHS hospital charities
Environment and conservation groups.

Our Story

Building your reputation and profile

Our expertise

For over 15 years, Cause & Effect has grown into an award-winning B-Corp certified consultancy.

Careful judgment, creativity, and care underpin our work. Qualities that AI can’t replace.

Our work goes beyond media coverage. We help turn your purpose, objectives and mission into profile and measurable impact.

• Strong media relationships across regional, national, trade

• Cultural insight built over 15 years

• Stories that journalists actually want

PR activity that’s meaningful

We are experienced in:

Advocacy and thought leadership
Campaigning for change
Influencing public opinion
Raising awareness

Proven impacts include securing investment, increasing footfall and sales, raising profile and positioning.

What We Do

Positioning & Narrative

• Tell your story to shape perception, drive change, or influence opinion.

• Curate fundraising campaigns and case studies.

• Devise and deliver media campaigns targeted to your objectives.

• Media positioning that cuts through the noise.

Arts and Culture

At Cause & Effect, we shape as well as promote culture.

• Programming consultancy for festivals and events

• Audience development packages for arts organisations and venues

• Curating ticketed events incorporating sponsors and partners

• Influencers – engaging celebrities and emerging talent for events, media campaigns, and charities.

Workshops and Training

Cause & Effect deliver practical, hands-on workshop and training in PR, AI, and digital communications to empower SMEs, ethical businesses, entrepreneurs, arts organisations, and charities.

How We Work

Monthly Retainer + Strategy Support

An extension of your team, work includes: general comms support, narrative positioning, media strategy, campaign delivery, reactive PR, thought leadership, and monthly evaluation reports.

Cause & Effect is also open to delivering one off campaigns.

Bespoke Partnerships

The team has a trusted network of filmmakers, designers, social media specialists, bid and grant writers, and digital marketers to deliver bundled offers without the agency overhead.

We measure success meaningfully for our clients via increased profile, enquiries, revenue, investment and social impact.

Family-led, B Corp certified.

Cause & Effect is led by sisters, Clair, and Ann.

Since 2010, we’ve raised £1m for charities and gifted up to 20% pro-bono support.

Here are some of the sectors we specialise in: