Cause UK had a starry night with Alife Boe, JP Cooper, Heather Small, Laura Wright and Suggs at Eliot Kennedy’s Big Gig.
MD, Clair, led a busy schedule of broadcast media for the Big Gig – the opening celebration of the Invictus UK Trials in Sheffield – hosted at Sheffield Arena on 22 July.
All competing athletes and their families attended for free, with invites extended to serving personnel and veterans.
Clair pitched the story to The One Show, BBC Look North, ITV Calendar, Forces TV and the British Forces Broadcasting Service.
As well as live broadcasts and filming on the night with musicians and athletes, Cause UK set up several preview pieces with Sheffield songwriter and producer of the Big Gig, Eliot Kennedy. Eliot appeared on both Calendar and Look North announcing the gig, and on both shows again on the run up. He featured on the BBC sofa with an Invictus athlete and filmed in London with Heather Small for ITV.
Eliot also featured on BBC Breakfast on the Saturday before the show, with athlete and triple amputee Lamin Maneh. Radio also included BBC Radio Sheffield and Hallam FM, with extensive coverage and support from the Sheffield Star and Sheffield Telegraph.
With thanks as ever to Graham Walker, the award-winning digital editor on the Yorkshire Post, for his support and talent.
Cause UK also used our copywriting skills, not just on Press Releases to promote the Big Gig, but pulling together the official concert programme guide.
We’re proud to work with our friend, Eliot, and support the charitable concerts he hosts. All acts gifted their time for free in aid of military charities, including Style for Soldiers – founded by Emma Willis. Emma had a crucial role in co-producing the Big Gig, and assisting with all media work. She will host an Art in the Aftermath exhibition throughout the Invictus Trials week. Read more about Emma’s work HERE.