Don’t mention the B-word! Yes Brexit continues to dominate the news agenda, and it’s not all bad news.
Clair at Cause UK put Besbrode Pianos forward, not just to take part in a debate on how Brexit will impact on business live from this beautiful piano emporium in Leeds.
ITV Calendar broadcast the segment on its teatime news, with a pre-record for the evening slot, interviewing owner, Melvin Besbrode.
The next morning Melvin reported he sold an £18,000 piano to a couple who saw the 10pm broadcast, who hadn’t previously known they existed!
However bad Brexit may or may not be, it shows how good PR can have a real and positive impact on the bottom line.
The filming builds on a series of broadcast and PR work Clair has led on over recent years, including a bespoke film on location on Besbrode’s exports to China with Theo Paphitis for the BBC’s One Show.