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Public Relations Firm

Besbrode Pianos Hitting all the Right Notes

3 years ago

Don’t mention the B-word! Yes Brexit continues to dominate the news agenda, and it’s not all bad news. Clair at Cause UK put Besbrode Pianos forward, not just to take part in a debate on how Brexit will impact on business live from this beautiful piano emporium in Leeds.

ITV Calendar broadcast the segment from Besbrode Pianos on its teatime news, with a pre-record for the evening slot, interviewing owner, Melvin Besbrode.

The next morning Melvin reported he sold an £18,000 piano to a couple who saw the 10pm broadcast, who hadn’t previously known they existed!

However bad Brexit may or may not be, it shows how good PR can have a real and positive impact on the bottom line.

The filming builds on a series of broadcast and PR work Clair has led on over recent years, including a bespoke film on location on Besbrode’s exports to China with Theo Paphitis for the BBC’s One Show.

Alistair McGowan Media for Besbrode Pianos

 

 

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