We’ve had a brilliant 2018 delivering return on investment and business results for our clients. Read the highlights of our year below.
Hitting the right notes
In December, we organised an ITV broadcast at Besbrode Pianos for a think-piece on Brexit’s impact on business; they sold a piano the next day for £18,000. The customer hadn’t known Besbrode Pianos existed until they saw the evening news.
“Cause UK has done so much to promote and improve the image of Besbrode Pianos over the past three years that it’s almost impossible to calculate the good it has done. Amazing.” – Melvin Besbrode
We promoted Yorkshire Day 2018 for the City of Ripon with live TV and radio broadcasts. Dozens of press trips were organised for our tourism clients. From Sainsbury’s Spa Guide 2019 to The Sun, the Daily Mirror to the Financial Times, the Sunday Times to House and Garden magazine.
“The winter months can be very difficult for an outdoor attraction. The media work by Cause UK created a real buzz. We gained national and regional coverage in both digital and printed press, which resulted in a 50% rise in visitor numbers over the winter, and an impact from which we will no doubt be reaping the rewards for months to come.” – Stan Beer, How Stean Gorge.
Two of our major campaigns last year raised awareness of the Genesis Research Trust with Lord Robert Winston. We placed him on Ch5 News, ITV This Morning, BBC R4 Saturday Live, alongside writing comment, case studies and stories in The Metro, Times and Daily Mail.
“Cause UK is the perfect combination of professionalism and real expertise with a human touch. Developing our campaign was a pleasure and we were delighted with the high-profile media coverage received.” – R Chada, Genesis Research Trust
Inspiring wildlife warriors
After pitching documentary ideas to the BBC on the work of Nidderdale Area of Outstanding Natural Beauty (AONB) a major TV show, River Walks, aired in December, showing their heritage work and rural tourism offer in its full glory on a primetime BBC One slot.
We worked with BBC patron Lindsey Chapman to launch various projects for the Wild Watch to inspire citizen scientists to ‘think global, act local’, penned the Visit Nidderdale 2019 brochure, and promoted NiddFest.
“We couldn’t be happier with the support Cause UK has provided our conservation organisation. They have generated so many creative ideas to engage the local community and raise our profile as well as securing local, regional and national press. I would recommend them without hesitation.” – Sarah Kettlewell, Nidderdale AONB Manager
Putting on a show
2018 saw event management with a hackathon at the University of Greenwich to explore ways Tech can tackle financial crime. An exclusive Christmas fundraising gala for the Archbishop of York’s Youth Trust at Swinton Park castle, raised funds and awareness in national and local media.
We organised charity concerts for Party in the Park at Catterick Garrison and a fundraising concert for Thornberry Animal Sanctuary, for songwriter Eliot Kennedy.
“You, my friends delivered so much, above and beyond anything I could have dreamed about.” – Eliot Kennedy, songwriter
Supporting the arts
It was another year of murderously good media coverage for Harrogate Festivals and the Theakston Old Peculier Crime Writing Festival, working with media partners, the Mail on Sunday and generating meaningful exposure on Sky News to the BBC, from the Guardian to Marie Claire, and the Sunday Times to the LA Times for unrivalled profile for their audience and sponsors.
As part of our on-going support of the £5m fundraising campaign to make The Barnsley Civic a world-class arts destination by 2023, we secured major patrons from Dame Jenni Murray to Ken Loach, to attract support, national media profile and funding streams.
“I would highly recommend the Cause UK team to anyone working in the arts or indeed any sector who are looking for high quality and efficient PR services. They have helped my organisation increase its visibility, reach new people and increase audiences.” – Helen Ball, CEO, The Civic.
Unlocking your success
Placing people at the heart of everything we do, Cause UK has helped organisations attract investment and new business.
“They really helped us to build a national profile, which helped us to secure awards, attract new clients, bring in different Investors and really move on to a new level.” – Matt Smith, CEO, Key Fund
We’re proud to say to date Cause UK has raised over £1m for charity.
It seems apt to end with a photo of Lucinda Hawksley, the great, great, great granddaughter of Charles Dickens, holding a signed edition of A Christmas Carol. She posed for Cause UK associate photographer, Charlotte Graham, for the Sunday Telegraph at our annual Malton Dickensian Christmas Festival.
Dickens had planned to create a cheap pamphlet called ‘An Appeal to the People of England, on behalf of the Poor Man’s Child’. Instead, he realised storytelling would have a wider impact, and produced ‘A Christmas Carol’.
His iconic story of Scrooge, Tiny Tim and Bob Cratchit hasn’t been out of print since it was first published 175 years ago, with critics hailing it as a tale of ‘national benefit’ with its message of comfort and joy.A Christmas Carol at 175 Years, A Celebration
Powerful storytelling, and belief in a good cause, is what we’re all about .
We look forwards to working with you in 2019.
Clair and Ann