Cause UK specialise in supporting ethical businesses, good causes, festivals and the arts with award winning public relations services.
As a female-led agency, Cause UK has a strong track-record supporting individuals and organisations that focus on empowering women and girls. We help them raise awareness around issues such gender-based…
As a female-led agency, Cause UK has a strong track-record supporting individuals and organisations that focus on empowering women and girls.
We help them raise awareness around issues such gender-based violence, education, economic empowerment, health, and gender equality.
Our expertise in PR, media relations, digital marketing, and social media management helps reach wider audiences.
Cause UK is dedicated to creating impactful campaigns that inspire positive change to drive social impact.
Tech for Good
We supported an early-stage innovative tech solution to help women and girls report online abuse.
The brainchild of the charity, South West Grid for Learning, Minerva – currently at research and design stage – is a digital platform that empowers women and girls to collate evidence and signpost them to support.
Partly funded by the Tampon Tax Fund, it aims to help tackle domestic and sexual abuse, and support victims to get justice.
View the media coverage we achieved here https://causeuk.coveragebook.com/b/d065404468b353d4
Girls and Diversity
Cause UK provided pro-bono PR support to Akila Dolls, a Yorkshire start-up that created a revolutionary new line of dolls to celebrate diversity and disability.
Akila Dolls was founded by Olivia, who is Afro-Caribbean, with money raised from crowdfunding.
The dolls celebrate African and Caribbean culture, designed to inspire children of colour by reflecting their beauty and culture.
Akila Dolls aims to make dolls in a variety of skin tones and hair textures, with a diverse clothing range, designed to celebrate different cultures and disabilities. Each doll comes with its own story book that educates children about the doll they are playing with.
Olivia said: “Growing up I never had a doll that looked like me or reflected my culture. I wanted to create a brand that celebrates our beauty, and empowers young girls to be proud of who they are.”
Championing Leaders
Cause UK has provided PR support to Adeeba Malik CBE, deputy CEO of the ethnic minority charity, QED, for many years.
We’ve helped build her profile in colour pieces (magazines, features) as well as positioning comment and interviews in regional media (Yorkshire Post, BBC Look North, BBC Leeds), Asian media, national and international press. We announced her CBE to the media, and more recently her appointment as the first ethnic minority female High Sheriff of West Yorkshire.
Adeeba said of Cause UK:
“I have worked closely with Cause UK for many years now. They understand our sector, they understand the media, they understand QED, and they understand me. It’s rare to have that synergy, but they are truly committed. The journalistic aspect of their media work has been invaluable. …I have no hesitation recommending Cause UK, in fact, I’d urge you to contact them.”
Reclaiming Women in History
Pendle is renowned for negative story telling about witches. The Pendle Hill Landscape Team wanted to create new narratives about strong women, by working with artists and community leaders, to help positively engage with visitors, schools, and residents of Pendle Hill.
Cause UK were tasked with promoting the Pendle Hill Landscape Partnership and its diverse portfolio of projects.
One of those was telling the story of Pendle Radicals’ work to reclaim a working-class heroine, Ethel Carnie Holdsworth – a mill poet who has been somewhat lost to history but, as a novelist, out sold HG Wells!
We pitched and co-ordinated an exclusive story with The Guardian of her remarkable story.
We also provided PR support to Rosie’s Plaques to promote the lost women of history. There are more than 4500 heritage plaques in the UK; less than 12% of them celebrate the lives and achievements of women.
Our Coverage book for the Pendle project PR activity (which excludes broadcast reach), showed a 1.98 billion in online readership.
The Advancement of Health for Women
The #IVF40 campaign highlighted concerns around the commercialisation of IVF and its psychological impact.
Cause UK was tasked to secure national broadcast for #IVF40. We achieved a primetime slot on ITV This Morning, with a live phone in, across two hours of the show with chair, Professor Lord Robert Winston. Lord Winston also featured on BBC Radio 4’s Saturday Live.
Planning ahead, we set up an interview with the Press Association to run on the anniversary, which featured in the i newspaper and Yorkshire Post. Reactive PR secured extensive features in The Times and Daily Mail, tying in breaking news from a major European conference on fertility.
“Cause UK is the perfect combination of professionalism and real expertise with a human touch. Developing our campaign with Clair and Ann for the 40th anniversary of the first baby born from IVF, was a pleasure and we were delighted with the high-profile media coverage received”
-R Chada Communications and Engagement Manager, Genesis Research Trust
The Advancement of Good Citizenship
Cause UK provided PR services to Inclusive Equal Rights UK (IERUK) to launch its ‘No Place for Hate’ campaign in July 2023 to tackle racism and hate crimes in the City of York.
The campaign was a win ‘hearts and minds’ one, to support IERUK’s Chair, Haddy Njie’s motion for change put forward to York City Council, to commit to becoming the first anti-racist city in the North.
We approached this by placing Haddy as a thought leader in local media, including York Press, the Yorkshire Post, and BBC York. The campaign kick started with a column, Why I put a motion to York City Council.
This included Haddy’s own personal, powerful, and emotive story of facing horrendous racism when she first moved to York.
As part of its campaign, IERUK had conducted qualitative research, alongside qualitative studies in partnership with the Institute of Social Justice at York St John University.
Cause UK packaged their findings into a powerful press release, that used the data to show structural racism exists.
The story featured on ITV Calendar, BBC Look North, Planet Radio, BBC York, the Yorkshire Post, York etc.
The issue ‘blew up’ as right-wing commentators, including Nigel Farage on GB News and the Daily Mail, took issue with the claims.
Haddy, and the IERUK team received abusive threats and racist responses from extremists.
In response, we issued a release calling for constructive dialogue.
The result was a second wave of supportive press, particularly locally across York and in media such as Asian Voice, with key figures standing up in support.
We then secured a major and supportive interview in The Independent newspaper with Haddy: ‘The racist encounter with a taxi drive that inspired a movement.’
In July 2023 their anti-racism and inclusion strategy was unanimously ratified and approved by the City of York Council.
The Advancement of Education for Girls
Care Pakistan has 800 schools to educate children in poverty.
Cause UK interviewed female alumni graduates around the world, updated its website and digital presence, wrote e-newsletters, and issued news releases to generate funds and support for their ambition to open more schools across Pakistan;
We also announced a major campaign to support its vision to get at least one million Pakistani children into education by 2025, as well as issued press releases about their zakat appeal.
In addition, we set up digital payment systems so they could receive online donations for the first time.
If you have a PR campaign or media story you would like us to help with contact clair@causeuk.com 0753 194 8014 for a quote.