Sherlock fever has gripped Yorkshire as Cause UK’s charity’s campaign to break the World Record for the most people dressed as Sherlock Holmes has gone viral.
Sherlock Holmes, one of the most popular consulting detectives of all time, is on the case to help raise money for the Yorkshire Brain Research Centre at the Leeds Teaching Hospitals.
The Guinness World Record attempt promises to host the biggest Sherlock party ever. It takes place on 31st August 2014 in Temple Newsam, Leeds from 12 noon. Entry fee is £15 and every participant will receive a Deerstalker hat, pipe and magnifying glass.
The event features a big stage featuring comedy, music, dance and theatre. There will be food, fun rides and and a few surprises along the way.
Clair Challenor-Chadwick, Appeal Director of the Yorkshire Brain Research Centre said: “Sherlock is the perfect fit for brain research and the brainiest detective of all time was born in Yorkshire. He is helping us raise awareness of this much under-funded area and to help patients with dementia, epilepsy, Parkinson’s and MS. You don’t have to be a super fan to join in, everyone is welcome to come and help support this crucial cause and the great thing about Sherlock is he’s loved by so many across the generations. It’s going to be a fun family day out, and we’re asking Yorkshire to get behind the event, be part of a World Record, and help the new Brain Research Centre make life changing differences.”
The event has galvanised world-wide support with donations from France, USA, Canada, Japan and Mexico. Sherlocks have been popping up all over Yorkshire and on social media, with Sherlock fans posting #sherlockselfie pics to help raise awareness of brain research. Pictures have been posted from the Great Wall of China, from Australian beaches and outside 221B Baker Street itself.
Social media fans are being asked to TEXT BRAIN to 88811 to donate £5 and to nominate a friend.
Clair said: “We have even had #sherlockselfie pics from Wimbledon and the Tour De France. There’s going to be a real festival spirit on the day. We’ll even teach everyone a collective Sherlock dance with their deerstalker hats and magnifying glasses to be performed on the day.”
Celebrities, businesses and sporting stars have also joined the case for Sherlock, with cast members of Emmerdale, players from the Huddersfield Giants Ruby League, and even a British Airways selfie of pilots and air staff taken in the cabin of a jet at Leeds Bradford Airport.