Theakstons Old Peculier Crime Writing Festival

Sara Paretsky and Simon Theakston

This year was another hugely successful Theakstons Old Peculier Crime Writing Festival delivered by Harrogate International Festivals.

Cause UK were thrilled to deliver the 2015 PR campaign, featuring some of the world’s leading authors in the crime genre.

Coverage we achieved included placing authors on BBC R4, R2, R5, BBC local radio nationwide, BBC Breakfast, and in the Guardian, Telegraph, Big Issue, Daily Mail and more! We also continued our successful media partnership with the Festival’s Awards partner, The Radio Times. The festival was also featured as one of the Guardian’s Top literary festivals!

With over 100 pieces of unique news and features we achieved over 1.82m coverage views, and 17.2k social shares. In addition, the event generated hundreds of blogs, with over 100k coverage views online!

Each year just seems to get bigger, and bigger.

Lee Child and Rory Bremner, photo: Fenris Oswin

Fenris Oswin was the official Festival photographer who took some amazing snaps, as you can see, but do check out his full gallery!

It was also great fun to make a bespoke film for the Festival with the Yorkshire Post, which you can watch HERE.

 

Eddie Izzard and Mark Billingham. Photo: Fenris Oswin