Cause UK sock’s it to em! And creates an innovative partnership with Selina’s socks.
AGE UK North Yorkshire, with the help of Cause UK Pairs Up With Selina Scott’s Socks
Journalist Selina Scott has entered into the perfect pairing using her unique goat socks to help Age UK North Yorkshire’s ‘Spread the Warmth’ campaign.
The broadcasters stylish lines of socks are not only sought after in fashion circles thanks to their ethical production and durable mohair but are life-savers for her many customers who swear by them to keep their feet warm and cosy through the winter.
Age UK works towards reducing isolation and vulnerability caused by winter months. On average, each winter, there are nationally around 35,000 excess deaths, many of which could have been avoided by taking simple measures.
Age UK is hoping that by letting older people know about the serious risk to their health posed by the cold weather, it can help reduce this waste of life.
Miss Scott said: ‘Age UK North Yorkshire has a very important campaign and it seemed like a perfect fit to use the unique qualities of my socks to help raise awareness. Every older person deserves to be protected from the potential life threatening consequences of the cold. It’s more than helping vulnerable people stay warm. It’s about raising the profile of Age UK in the community, and encouraging others to look out for elderly neighbours.”
Age UK North Yorkshire delivers practical services like home visits, a telephone befriending service, day activities, food hampers and information and advice, that will reach over 4,000 people in North Yorkshire this winter who desperately need help to keep warm, healthy and in touch with others.
National celebrity patrons of Age UK include ‘Stage for Age’ patrons Christopher Biggins, Sir Roger Moore and June Whitfield.
Selina added: “It’s a simple measure, but a beautiful one – I’m really hoping everyone gets behind the campaign to help spread the warmth.”
To buy Selina’s fabulous socks and support our campaign go to www.selinascott.com.