Cause UK secured a partnership with NAAFI stores to support the launch of charity album ‘Hidden Wounds’ raising money for Help for Heroes psychological well-being services. Thank you to our friends at BFBS Radio for supporting the launch world-wide.
The album will also be sold at NAAFI stores embedded in a unique ‘dog tag’ fashion accessory. NAAFI’s Managing Director, Steve Marshall, said: “NAAFI has provided services to British military personnel and their families around the world for over 90 years and we are proud and happy to support this great cause by offering Hidden Wounds for sale in our retail facilities.”
Eliot Kennedy who produced the album said: “It’s a real honour to launch the Hidden Wounds album during Mental Health Awareness Week. It all really started when I travelled to Camp Bastion in Afghanistan back in 2013 with Gary Barlow for an ITV documentary. It was an experience that had a profound impact on both of us, so when I first met Joanne and heard her story about the amazing invention of her dad, I was really moved to put together the charity gig and the album with her.”
Leeds-based Joanne Heselden-Edwards artist on the album said, “I am so proud of my debut album, Hidden Wounds, which was inspired by my dad. He gave over a million pounds to Help for Heroes in his lifetime, and the album is in memory of that legacy. Music has the ability to really reach us emotionally, and I hope it inspires more people to talk about how they are feeling.”
Kennedy, a Sheffield-based Grammy and Ivor Novello award-winning songwriter and record producer, has sold 80 million records worldwide, penning hits for megastars including Take That, Aretha Franklin, Bryan Adams, The Spice Girls and Donny Osmond.
The Hidden Wounds album will go on sale on Friday 12th May via iTunes and Amazon. Download here.
The Duke and Duchess of Cambridge and Prince Harry recently spearheaded a new campaign, Heads Together, to end stigma around mental health. Kensington Palace tweeted support for the Hidden Wounds concert last November with Prince Harry a vocal ambassador raising awareness around mental health. He was praised as a ‘torch in our darkness’ by veterans who have battled mental health issues for his work promoting greater understanding of mental health in the Armed Forces.
Eliot added, “We’re all really proud to be part of this wider, national sea change around mental health issues. I don’t think anyone has ever produced and launched an album to raise awareness and funds for mental health, this is a UK first! Music has the power to inspire, enlighten and heal us in our darkest moments.”