Clair Challenor-Chadwick, Managing Director of Cause UK, secured national media coverage (Good Morning Britain and Sky News) for James Rose and Darren Young today for their ‘Road to Kili’ Challenge. The media spotlight helped to showcase their intrepid adventure to scale Kilimanjaro this September for charity.
Fresh on the back of securing a prime time slot on Channel 5 News, Clair pitched and sold in the story to ITV Good Morning Britain and Sky News.
Clair said: “Cause UK specialises in championing and securing media coverage for good causes. I am proud to have achieved such a high profile media spotlight for James and Darren for their amazing ‘Road to Kili’ challenge to raise awareness of mental health, an issue close to my heart.”
Darren Young spearheaded the project to support James, the first military double amputee to attempt the challenge unaided. Clair also elicited the support of Brian Blessed, who reached the top of Kilimanjaro in 1988, to appear on Good Morning Britain to give advice to the duo.
James and Darren are raising money for Help for Heroes and the British Legion. To donate go to https://www.justgiving.com/crowdfunding/road-to-kili