Genesis Research Trust #IVF40

Cause UK has pitched and secured national media coverage for a month long #IVF40 campaign for the Genesis Research Trust and it’s Chairman Professor Lord Robert Winston.

The campaign #IVF40 highlights concerns about the increasing commercialisation of IVF and it’s psychological impact.

Professor Lord Winston, Chairman of Genesis Research Trust, says the anniversary of the birth of the world’s first IVF baby, Louise Brown, should mark a ‘moment for most serious reflection’ warning of failures around regulating the high cost of experimental treatments.

“The fortieth anniversary of the birth of Louise Brown, the world’s first IVF baby, is a time to celebrate the great happiness of millions of couples. But this achievement of Patrick Steptoe and Robert Edwards, and many other pioneers, is also a moment for most serious reflection.” Professor Lord Winston

For this campaign we have secured media coverage throughout the month of July. Highlights include the Press Association, Yorkshire Post, inews,The Times and Daily Mail, as well as broadcast media, including ITV This Morning and BBC Radio Four.

ITV This Morning

In case you missed it! Watch our Chairman, @ProfRWinston as he appeared on @thismorning yesterday for our #IVF40 campaign, taking viewers calls and questions on the struggle to conceive. #fertility #infertility
Watch it here: https://t.co/XukGplxRDm

— Genesis Research Trust (@GenesisTrustUK) July 12, 2018

Read more about the campaign 

40th Anniversary of IVF a “moment for most serious reflection”