Cause UK was featured in the Guardian’s Marketing and PR Excellence Showcase, below!
Marketing and PR excellence: Cause UK
“Cause UK decided to maximise its profile by incorporating its own PR into game-changing projects, so audiences associate our brand with the amazing outcomes we deliver”
Name: Cause UK
Cause UK decided to maximise its profile by incorporating its own PR into game-changing projects, so audiences associate our brand with the amazing outcomes we deliver for charities and social enterprises.
The Veterans’ Artisan Bakery, for example. We single-handedly raised the money to launch this service for vulnerable veterans at Catterick Garrison with chef Marco Pierre White. Cause UK then launched the bakery with Rosemary Shrager. We ensured Cause UK featured in all media and were championed by Rosemary during TV, print and radio interviews.
We then created our own biscuit range with Rosemary and the veterans, and put ‘made possible by Cause UK’ on the packaging itself. The biscuit goes into supermarkets this month.
Alongside Cause UK branding and key messages, we wrote a column in the Big Issue to describe how Cause UK came up with the innovative idea of creating a biscuit to sustainably fund the bakery’s therapeutic work.
Cause UK and the bakery have featured in a range of media, including BBC radio, TV, The Yorkshire Post, The Big Issue, Inside Housing, Veterans World, and British forces radio and TV, broadcast to the troops worldwide.
All this activity was integrated with the Cause UK Facebook and Twitter pages. Cause UK were appointed directors of the Veterans’ Artisan Bakery Community Interest Company to project manage the biscuit with plans to launch a VAB franchise and product range across the UK. The PR also attracted queries about our work, from as far afield as America.
Ann Chadwick is the director of Cause UK