At Cause UK, we’re thrilled to be working once more with Nidderdale Area of Outstanding Natural Beauty (AONB).
We’ve worked with the team since 2017, publicising various environmental and heritage programmes to help bolster community engagement, volunteer activity, and showcase their hard work to funders.
Work included copywriting support for visitor and nature guides and e-newsletters as well as supporting the biggest survey of wildlife in the AONB with The Wild Watch. We recruited a celebrity patron, BBC Unsprung presenter Lindsey Chapman, to help engage a wider audience. This year they’ll shortly be announcing the results of this survey in their State of Nature report, an important document that will reveal the conservation work needed to safeguard the AONB’s wildlife and habitat.
The project engaged huge numbers of volunteers and helped capture valuable data with bespoke campaigns, such as Owl Watch.
Last year we brought Chris Packham and Steve Backshall to Harrogate in association with the Wild Watch for some inspiring talks. Our media work around the Chris Packham and Steve Backshall talks resulted in a 322M online readership.
Our stories on the AONB, from its walking guides, cultural activities, heritage and environmental work have been covered on BBC radio and in publications such as BBC Wildlife magazine, Landscape magazine, Yorkshire Life, the Financial Times, the Guardian, and local press to engage the local audiences with Stray FM, the Harrogate Advertiser and Yorkshire Times. We’ve also worked with TV shows to showcase an AONB farm including Channel 5’s Springtime on the Farm.
We can’t wait to continue to raise profile and support for the important work the team does in 2020.