Cause UK were asked to engage local people, particularly families with children and young people, to get involved with The Wild Watch and volunteer for its Citizen Science project in Nidderdale.
We recruited BBC Springwatch Unsprung presenter, Lindsey Chapman, to become Patron, taking part in films and social media. We also worked with its Youth Patron – teenager Zac Haynes – to promote their work, alongside securing quotes of support from high profile nature presenter, Martin Hughes-Games, for a social media-led volunteering campaign aimed at families and parents.
Work included:
Press releases on specific campaigns, such as Owl Watch and Hedgehog Watch
Regular copywriting for its e-newsletter to volunteers/supporters
Media coverage for NiddFest (family-friendly festival) in BBC Wildlife Magazine, Landscape Magazine, Country Living magazine, The Guardian, The Yorkshire Post
Pitching ideas to TV, including Countryfile and Springtime on the Farm
Online campaigns such as Screen Free Sundays
Creating social films with patron, Lindsey Chapman
Putting Wild Watch experts onto BBC Radio (farming and nature shows)
Steve Backshall and Chris Packham
We invited Steve Backshall and Chris Packham to the Royal Hall in Harrogate in 2019. Both gave inspiring talks raising awareness on the climate crisis, resulting in extensive press coverage on the Wild Watch’s work.
Cause UK used our journalism skills to interview Chris, Steve and Lindsey placing a number of features into regional press incorporating The Wild Watch project, as well as setting up interviews with the Press Association and others.
To view our Coveragebook on Chris Packham click here.
To view our Coveragebook on Steve Backshall click here.
We always look at opportunities, and aim to deliver above and beyond our clients’ expectations!