Cause UK specialise in supporting ethical businesses, good causes, festivals and the arts with award winning public relations services.
Reaching Classical Heights At Cause UK, we’ve created a niche around championing classical music. Like the genre of music itself, sometimes it can be hard to break through, especially to…
Reaching Classical Heights
At Cause UK, we’ve created a niche around championing classical music. Like the genre of music itself, sometimes it can be hard to break through, especially to the mainstream media, but it’s a challenge we rise to.
Paradox Orchestra
This summer, we’re supporting Paradox Orchestra on their summer tour reimagining Pink Floyd, Fleetwood Mac, Ibiza hits, and Kate Bush.
Made up of Leeds Conservatoire graduates, the classically-trained musicians take their talent to new audiences in town halls, churches, and minsters around Yorkshire.
A Community Interest Company, they also run free Inspire days with local charities.
Since Paradox Orchestras inception the ensemble has grown to a large-scale production company, employing over 150 local musicians, creatives, and collaborators, engaging with education hubs, universities, and charities, and performing in venues in disadvantaged areas.
Leeds Conservatoire graduate Mikey Sluman founded Paradox Orchestra in 2020, and as its artistic director has pioneered innovative ways to support classical musicians find new audiences.
Sluman is a relative rarity in classical music, a sector marked by funding cuts and class inequality. He grew up in a mining town near Sheffield in a working-class family. His dad was a porter and mum a health-care assistant.
After a month of PR activity, we ran a hyper local campaign to help sell tickets for their Yorkshire tour.
We set up interviews on BBC Radio Leeds, a ticket comp with Leeds List, with stories in the Yorkshire Post, Visit Leeds, Visit Manchester, and BBC Look North. We were thrilled the BBC film ran on BBC Breakfast on 19 May, causing our client’s phone to “blow up”!
Yorkshire Calling
Paradox Orchestra is sometimes conducted by the mercurial Ben Crick – a longstanding collaborator, and friend, of Cause UK.
We’ve worked with Ben on his countless creative projects, from creating an immersive and award-winning film and audio exhibition (Soundscapes), to bringing back to life ancient forgotten Christmas carols, to helping secure large-scale gigs (Yorkshire Proms) at Halifax Town Hall.
Ben has also been invaluable to Cause UK projects, namely writing the soundtrack to a Sky Arts film we pitched and produced, Working Classical Heroes, championing the working-class pianist and boxer, Ellis Arey.
We helped launch the reformed Yorkshire Symphony Orchestra after the pandemic with Ben Crick and Jamie Hudson with a concert at Harewood House, starring Alfie Boe, Freddie Fox, Sir Willard White, Aled Jones and Tenors Unlimited.
It was inspiring to do, and we were thrilled to feature Ben and the YSO in a full-page feature in The Guardian, on BBC Radio 4 Broadcasting House, the Telegraph and more, after approaching and securing Alan Bennett to be the orchestra’s new patron.
Now we’re supporting Ben’s latest (he is not short of ambition) venture – bringing Yorkshire to the world as he opens the new Bradford Live venue with Yorkshire Calling.
To date, we’ve positioned features in Yorkshire Life, Yorkshire Living, Northern Life, Telegraph and Argus and BBC Radio… Yorkshire Calling takes place of course on Yorkshire Day, 1 August. Watch this space!
Northern Aldborough Festival
We’ve supported a small north Yorkshire charity, the Northern Aldborough Festival, with a mission to bring world-class musicians to rural audiences, for a number of years now.
Highlights over the last 4 years include a photo shoot of a soprano singer wearing a ball gown and wellies, that ran in the Telegraph, getting the festival into the ‘Brit List’ in British Airway’s High Life (in-flight) magazine, and writing features directly in the Yorkshire Post, Yorkshire Life and Yorkshire Living magazines.
We’ve helped secure listings in BBC Music Magazines annual festival guide, Gramophone magazine’s festival guide, and news in Opera Today, Opera Wire, and Planet Hugill, as well as placing interviews on Times Radio, Scala Radio, BBC regional radio and filming with BBC Look North. We also positioned one if the winners of its New Voices Singing Competition as a ‘Rising Star’ in BBC Music Magazine.
This year to date, the festival has also been featured in Country Life magazine as one of its ‘unmissable events,’ amongst regional media, and we’ve placed an act on Classic FM’s upcoming podcast.