Articulate Agency Clients Star in 2024 Christmas TV Ads

The battle of the Christmas TV ad is a fixture on the festive calendar, and for one acting agency based in Yorkshire, Articulate Agency, it’s proven to be a Christmas gift.

Articulate Agency has four of its young actors starring in a festive advert this year.

The ads are the NSPCC, Smyths Toys, O2’s and Vodafone.

Mia Tormey, from Sheffield, aged 8 makes her screen debut in the NSPCC Christmas advert.

Kate Luo, 10, from Bingley, features in Smyths Toys commercial, which she filmed in Prague. It’s her sixth acting credit.

Tommy Wilson-Bond, 20, currently studying at the University of Leeds, opens the O2 Christmas commercial, which was shot in London, and Myla Brown-Maynard, 5, from Leeds landed her first cast role for the phone network, Vodafone, which was also filmed in London.

Articulate Agency also has several of its young actors in a new Christmas ad filmed by Sam Teale Productions in Cleckheaton, who were behind the viral ‘GoKart’ Christmas ad last year, which received global attention. Their ‘alternative John Lewis advert’ attracted 15 million views. This year, the production will focus on a widow who has recently lost her husband, with audiences being reminded on what’s important at Christmas. It’s released on November 29.

Based in Yorkshire, Articulate Agency is a preferred agency for major casting directors. It also runs a competitively priced drama school in locations across the county, helping to break down barriers for young local actors seeking to break into the industry.

Stacey Burrows, founder and director of Articulate Agency, said: “The increased demand for child actors on TV has opened up incredible opportunities for young talent. Being based in local communities across Yorkshire, we’re incredibly proud to be nurturing raw talent, and creating transformative opportunities for children and teens from diverse backgrounds.”

Articulate Agency has built a reputation around Christmas adverts. Previous years, its talent has featured in Christmas ads for Iceland, Nintendo, Sports Direct, Asda, Lakeland, the Co-op and MacDonalds.

Rocco Haynes, 10, who recently was awarded a Yorkshire Young Achiever Award for his work in the arts, starred with his brother Austin, who is also represented by Articulate, in the Co-op Christmas ad in 2020, where the boys busked to Oasis’s ‘Round Our Way’. The commercial went on to win several awards, including Best Casting Featuring Children at the Casting Directors Association Awards 2021, at BAFTA.

Rocco went on to have parts in many TV shows and films, and is now set to feature in a film with an Oscar-winning director next year, due to be announced. His brother Austin has had multiple TV and film roles, including George Clooney’s Boys in the Boat.

Stacey said: “Christmas ads have become a huge occasion for the nation, so to have so many of our young actors’ star in them each year is something we’re incredibly proud of. It’s often a gateway too to bigger roles.”

Articulate Agency has a reputation for securing significant roles – particularly for children (4-15) and young adult (16-25) actors. Its clients feature in shows including Waterloo Road (BBC), The Dumping Ground (BBC), Ackley Bridge (Ch4), Biff & Chip (CBeebies) Peaky Blinders (BBC), Happy Valley (ITV), Emmerdale (ITV), Robin and the Hoods (Sky), and also has one of its young stars in Richard Curtis’s upcoming animation, That Christmas (Netflix).

For media enquiries or to schedule an interview with Stacey Burrows, please contact: clair@causeuk.com 0753 194 8014

To access a selection of photos (screengrabs of ads, and headshots of child actors, go to the dropbox Xmas TV release – Dropbox. All headshots are credited to Emily Goldie Photography.

Links are here to adverts mentioned: 

Smyths Toys Superstores 2024 Christmas Ad is here! Two magical words… “Smyths Toys” – a good still of Kate at 0.23s

Help NSPCC answer more calls to Childline this Christmas – good stills throughout

O2 Christmas Advert | Snowing SIMs – he is only in it for a second at 00.00 – the guy on the right. 

Ads from previous years:

Imaginary Iggy | Christmas | McDonald’s UK – Matilda Firth throughout this one from 2021. 

Round our way – Co-op – Austin and Rocco from 2020’s – feature throughout. 

Make Christmas Spectacular | Asda Christmas TV Advert 2021 – Asda featuring Owen Phillips from 2021. Good still of him as an Xmas pudding at 00.20s

About Articulate Agency

Bespoke and dynamic, Articulate Agency is recognised as one of the best casting agencies in the country.

It specialises in securing significant acting roles for its clients in TV, film, commercials, and radio, with a strong reputation representing children (4-15) and young adults (16-25).

It works with the top UK and US casting directors, producers and show runners to secure high-profile, career-making roles, including major Hollywood opportunities.

Articulate Agency talent star across all major TV networks, including Netflix, Sky, ITV, Ch5 and BBC, as well as independent and major UK and US film studios, and are trusted by Disney, Universal, and Fox.

The agency prides itself on its ethical approach to developing talent, with a focus on guidance and nurturing, through personalised career management and expert industry guidance.

It provides powerful advice and unbreakable support to its clients, with a mission to create a level playing field, promoting inclusion and diversity.

It represents clients from across the UK, and is closely tied to the Articulate Drama School, providing younger clients with exceptional training in screen acting and accent skills.