Cause UK specialise in supporting ethical businesses, good causes, festivals and the arts with award winning public relations services.
At Cause UK, we were proud to be tasked with rewriting the main pages of the Alcoholics Anonymous (AA) website for the UK and Europe, which was recently relaunched.
At Cause UK, we were proud to be tasked with rewriting the main pages of the Alcoholics Anonymous (AA) website.
The brief was to make the site simple, accessible, and welcoming to all, and to fit their new web design, providing copy for circa 25 pages.
It was vital the site worked for anyone seeking support, to find a meeting fast, and with clear signposting.
As well as working as a responsive tool for those in crisis, and as a supportive forum for existing members, the site also needed to offer more in-depth information of how AA works for stakeholders, such as those working in healthcare settings, who might seek to signpost people to AA.
Founded in 1935, AA is a fellowship of alcoholics who help each other, and reach out to others struggling with alcoholism. It’s concerned solely with the recovery and continued sobriety of alcoholics who seek their help. Today, two million members around the world live a new way of life thanks to AA.
AA works like an inverted pyramid. It’s ran by and for the thousands of groups (and members) across the UK who make up the AA.
Cause UK were commissioned to write the website content by the General Service Board – the charity who looks after the central services of the AA fellowship, and who ultimately serve the AA’s thousands of members. As such, the content of the new site had to adhere with the fellowship’s guiding values.
We also delivered a Tone of Voice Guide.
We were saddened that Tom Fox, who commissioned Cause UK for this project, passed away suddenly earlier this year. Tom was a non-alcoholic trustee of Alcoholics Anonymous, and a regarded public relations specialist for local government in Scotland. A skilled, and warm communicator, he left a remarkable legacy.
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