At Cause UK, we were glued to the TV this week as another of our clients hit BBC primetime.
Since starting work with the Upper Nidderdale Landscape Partnership, Nidderdale AONB and their The Wild Watch project two years ago, we’ve thrown ideas and storylines to BBC researchers on a wealth of shows, from Countryfile to Inside Out, as well as independent production companies.
We were thrilled Air TV with associate producer at the BBC, Nicola Addyman, chose the Nidderdale Way, an epic 53-mile walk along the River Nidd, to film River Walks with blind adventurer, Amar Latif. Congrats to Louise Brown, scheme manager at the Upper Nidderdale Landscape Partnership, who gave Amar a tour of the Lost Village of Lodge, one of their flagship heritage sites.
The show also featured llamas, the restorative powers of trout fishing and the amazing How Stean Gorge – a visitor attraction Cause UK worked with earlier in the year when we launched their spectacular new glass floor in the media. This launch featured on BBC Look North and regional BBC radio, as well as in the pages of the Telegraph, Guardian and National Geographic magazine. Stan reported a big rise in visitor numbers.
It’s brilliant to see PR having a real impact on rural tourism, as well as celebrating the work of these heritage heroes and wildlife warriors.
Photo by Charlotte Graham.