Tourism PR

Cause UK has built a reputation for delivering high impact tourism PR. The team has organised dozens of press trips to the Harrogate District for publications as diverse as Period Living magazine, the Financial Times,...Read More

Cause UK has built a reputation for delivering high impact tourism PR.

The team has organised dozens of press trips to the Harrogate District for publications as diverse as Period Living magazine, the Financial Times, the Sun, Mirror, and even bloggers from as far afield as China. We have also worked directly with Visit Britain to host international travel journalists with bespoke itineraries.

Over the years, we have hosted successful media launches for tourism attractions such as How Stean Gorge in Nidderdale.

Photo by Charlotte Graham

Launching a new glass floor overlooking the gorge, coverage included broadcast and video with BBC Look North, the Press Association, Stray FM and BBC Radio York. Photography reached the pages of The Guardian, Telegraph, the Sun and regional print including the Yorkshire Post and BBC Online. It even featured in National Geographic magazine.

The client said: “The winter months can be very difficult for an outdoor attraction. The media work by Cause UK created a real buzz. We gained national and regional coverage in both digital and printed press, which resulted in a 50% rise in visitor numbers over the winter, and an impact from which we will no doubt be reaping the rewards for months to come.” – Stan Beer, How Stean Gorge.

Case Study

In 2019 we handled the spring launch of the Himalayan Gardens and Sculpture Park near Ripon. We used our journalism and PR skills to interview artists and set up features with film and photography.

We focussed on two artists displaying new works in the gardens.

Subdoh Kerkar
Himalayan Gardens, photo by Gary Lawson

Media included a live broadcast from the Gardens for ITV Tyne Tees and Calendar (circa 1.7m viewing figures). Drone footage was trailered in the morning regional news broadcasts during Good Morning Britain.

The gardens were featured in the Sunday Express gardening pages and the Sunday Telegraph, as well as part of a four-page feature in Period Living magazine.

Extensive local and regional features included x3 page spreads in Yorkshire Living magazine, with additional features in Yorkshire Life

Newspaper features and photo-led stories included Yorkshire Post, Northern Echo, Ripon Gazette and the Harrogate Advertiser.

Cause UK also commissioned a film with the Yorkshire Post to showcase the gardens.

Online stories also ran on thebusinessdesk.com, On Magazine, Kitchen Garden blog and the Yorkshire Times.

The Guardian also included the gardens in their travel feature on the Yorkshire Dales.

On-going work (for the October season) includes features in Living North magazine.

The gardens reported a huge increase in visitor numbers.

Testimonial:

“We have recently started working with Clair at Cause and have already seen an increase in footfall on the back of the national coverage they have generated for the Himalayan Garden & Sculpture Park – many thanks Clair & Ann.” – Will Roberts.