Tourism PR: Blooming Marvellous

Cause UK has built a reputation for delivering high impact tourism PR. Over the years, we’ve organised dozens of press trips and media launches to promote places, events and attractions with stories on BBC and...Read More

Cause UK has built a reputation for delivering high impact tourism PR.

Over the years, we’ve organised dozens of press trips and media launches to promote places, events and attractions with stories on BBC and ITV news and splashes in the Telegraph, Sunday Times, Marie Claire, Mail on Sunday, The Sun, National Geographic, Guardian, Financial Times, Daily Mirror, Psychologies magazine, Harper’s Bazaar, Stylist, Women’s Weekly, The Oldie…you name it, we’ve placed a story in it!

We’ve engaged with bloggers from as far afield as China and film crews from Japan and worked directly with Visit Britain to host international travel journalists.

Over the years, we have hosted successful media launches for tourism attractions and tourism bodies including Welcome to Yorkshire, Visit Harrogate, How Stean Gorge, Stockeld Park and the Himalayan Gardens amongst others..

Blooming Marvellous

In the past year, we’ve used our journalism and PR skills for the Himalayan Gardens and Sculpture Park near Ripon.

In spring 2019, ITV Tyne Tees and Calendar broadcast from the gardens as we launched its new sculptures. The gardens were featured in the Sunday Express gardening pages and the Sunday Telegraph, as well as part of a four-page feature in Period Living magazine. The Guardian included the gardens in their travel feature on the Yorkshire Dales.

Extensive local and regional features included spreads in Yorkshire Living and Yorkshire Life. Newspaper and photo-led stories hit the Yorkshire Post, Northern Echo, Ripon Gazette and the Harrogate Advertiser. Cause UK also commissioned a film with the Yorkshire Post to showcase the gardens. Online stories ran on thebusinessdesk.com, On Magazine, Kitchen Garden blog and the Yorkshire Times.

BBC Countryfile

Cause UK invited a celebrity patron, Joanna Lumley, who described the gardens as “a slice of heaven” to boost further coverage. We then secured prime time TV with BBC Countryfile, pitching and co-ordinating filming in the gardens for its autumn special, leading to being shortlisted for BBC Countryfile Magazine’s ‘Garden of the Year’ Award 2020.

Like all attractions, the gardens closed in lockdown (we still managed to secure them a front-page splash, as the Yorkshire Post showcased its flower power in isolation), and we have helped promote its re-opening under COVID-19 guidelines.

 

 

In 2019 we focussed on two artists displaying new works in the gardens.

Himalayan Gardens, photo by Gary Lawson

Media included a live broadcast from the Gardens for ITV Tyne Tees and Calendar (circa 1.7m viewing figures). Drone footage was trailered in the morning regional news broadcasts during Good Morning Britain.

The gardens were featured in the Sunday Express gardening pages and the Sunday Telegraph, as well as part of a four-page feature in Period Living magazine.

Extensive local and regional features included x3 page spreads in Yorkshire Living magazine, with additional features in Yorkshire Life

Newspaper features and photo-led stories included Yorkshire Post, Northern Echo, Ripon Gazette and the Harrogate Advertiser.

Cause UK also commissioned a film with the Yorkshire Post to showcase the gardens.

Online stories also ran on thebusinessdesk.com, On Magazine, Kitchen Garden blog and the Yorkshire Times.

The Guardian also included the gardens in their travel feature on the Yorkshire Dales.

On-going work (for the October season) includes features in Living North magazine.

The gardens reported a huge increase in visitor numbers.

How Stean Gorge in Nidderdale.

Photo by Charlotte Graham

Launching a new glass floor overlooking the gorge, coverage included broadcast and video with BBC Look North, the Press Association, Stray FM and BBC Radio York. Photography reached the pages of The Guardian, Telegraph, the Sun and regional print including the Yorkshire Post and BBC Online. It even featured in National Geographic magazine.

Testimonials

“The winter months can be very difficult for an outdoor attraction. The media work by Cause UK created a real buzz. We gained national and regional coverage in both digital and printed press, which resulted in a 50% rise in visitor numbers over the winter, and an impact from which we will no doubt be reaping the rewards for months to come.” – Stan Beer, How Stean Gorge.

“We have recently started working with Clair at Cause and have already seen an increase in footfall on the back of the national coverage they have generated for the Himalayan Garden & Sculpture Park – many thanks Clair & Ann.” – Will Roberts.